360° BROADCASTING
ORGANIZATION
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Movies, TV Series, NFT's, Metaverse, Virtual Reality, Video Games
IN PRODUCTION
Cinema and Broadcasting
WHAT THE PROD develops ambitious series and feature films, fiction and documentaries. Among them, the next film by the prestigious animation director Sylvain Chomet ( The Triplets of Belleville, The llusionist ) on the life of Marcel Pagnol or even the innovative animated biopic Alain Poiré, The King of Comedy on the career of this extraordinary producer at the helm of more than 300 feature films. What The Prod just acquired the rights from the publisher Microids to adapt, for an animated series, the Syberia video game saga created by Benoît Sokal.
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Digital
In the hearth of 3rd generation images
WHAT THE PROD also develops digital content : NFT's, VR experiences, video games. These creations support productions in a 360° digital strategy: NFT drops, Metaverse ( notably with The Sandbox), immersive experiences, co-branding with brands.
ABOUT US
Founded by Ashargin Poiré and Valérie Puech, WHAT THE PROD produces series and feature films of fiction, animation, documentaries and immersive experiences.​
WHAT THE PROD likes to innovate, to explore narrative techniques, visual processes and graphic styles, by surrounding itself with some of the most talented artistic collaborators, in order to produce "Made of France" works with strong international potential.
OUR PARTNERS
OUR TEAM
Ashargin Poiré
President/Producer
Valerie Puech
Executive officer / Producer
Anne-Laure Poulet
Production Manager
Salomé Chalendard
Production Assistant